macro politics has got to be filtered down into micro targeting. we do not have a national election anymore. we did not have a national election for president this year. we had an election of about eight states. the obama people were smart enough to figure that out. republicans were not. they went into those eight states and mined data. they did it on facebook, twitter, in all these places. they killed us. they spent tens of millions of dollars -- chris christie's top aide went to him in june and said he had been looking at obama's records and that they were in trouble. millions and millions and millions of dollars finding people. it was the 2012 equivalent of what i did in 1994. i had no money, so i got the super republican list, and for a year, i went door-to-door and walked on doors of republicans that voted in primaries. i did not talk to anybody else for 18 months. my kids, my wife, a little bit, but outside of that -- but they focus on it. we have to get past the idea that i have and i know a lot of you guys probably have that you do not thin